NuSkin Enterprises will be expanidng its reach in China – the company has been approved by China’s Ministry of Commerce to begin direct selling activities in five additional provinces and 30 districts.

The provinces include Anhui, Gansu, Chongqing, Shaanxi and Yunnan.Nu Skin’s direct selling footprint will now include 19 of the country’s 32 provinces and municipalities.

Truman Hunt, president and chief executive officer, commented, “We believe the government’s approval of our application is a reflection of our significant investment in China over the past several years, our commitment to enhancing the lives of China’s consumers and our desire to be a constructive part of China’s social framework.”

Hunt continued, “…in an effort to better support our sales force and consumers in China, we are accelerating our infrastructure plans, including tripling the number of stores and sales support centers by 2015, as opposed to 2017 as previously announced, and expanding our manufacturing capabilities within the market by the end of 2013.”